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BERKELEY SCHOOL OF BUSINESS, ARTS & SCIENCES

Media Studies

Cambridge International AS & A Level Media Studies helps learners explore the role of media in daily life through analysis and hands-on creation. Students produce their own media content while studying industry techniques, technologies, and effects.

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Overview

Cambridge International AS and A Level Media Studies offers learners the chance to develop an understanding and appreciation of the place of media in our everyday lives. The syllabus enables learners to take a hands-on approach to the subject. Through the coursework components - the Foundation Portfolio for AS Level and the Advanced Portfolio for A Level - they create their own media products from planning through to execution. Learners also consider and analyse examples from existing media, examining production processes and technologies and the effects they achieve.

Offered By

Berkeley School of Buisness Art & Sciences

Who can do?
anyone who is interested to learn about following concepts can pursue Media Studies:
media literacy, audience analysis, content creation, editing basics, visual storytelling, media ethics, digital marketing, journalism tools, critical thinking.
individuals with the following designations:
Graduates in Media Studies can pursue roles such as Media Producer, Content Creator, Video Editor, Broadcast Journalist, Public Relations Officer, Digital Marketer, Social Media Manager, Scriptwriter, Media Analyst, Advertising Executive, Cinematographer, Media Planner, and Communications Specialist..

Course structure

Introduction to Media Concepts

Learn the key terminology, institutions, audiences, and representation in media.

Media Textual Analysis

Explore various genres and formats through detailed analysis of existing media.

Media Production Skills

Develop planning, scripting, storyboarding, and technical skills for media creation.

Advanced Portfolio & Evaluation

Build full media products and reflect on creative choices and outcomes.

Lecture plan

Introduction to Media Concepts (3Hours)

Introduction to Media Concepts (3Hours)

Media Textual Analysis (3Hours)

Media Textual Analysis (3Hours)

Media Production Skills (3Hours)

Media Production Skills (3Hours)

Advanced Portfolio & Evaluation (3Hours)

Advanced Portfolio & Evaluation (3Hours)

Learning Methodology

Berkeley offers expertly developed learning materials tailored to meet participants' needs, ensuring comprehensive coverage of the syllabus and optimal exam preparation.

‣ Tailored Material: Guides are designed to cover the entire syllabus, offering full preparation and deep understanding.

‣ In-Depth Content: Unlike superficial outlines, our materials provide fully developed theories and concepts, equipping participants with complete knowledge.

‣ Strategic Study: We help participants prioritize study time by indicating the weight of each topic, allowing efficient focus on crucial areas.

‣ Difficulty Levels: Topics are labeled as "Awareness" or "Proficiency," guiding participants to allocate time based on the required depth of knowledge.

‣ Comprehensive Coverage: Our materials include detailed theory and a glossary of technical terms to clarify complex concepts.

‣ Effective Learning Techniques: Visual aids and memorization techniques ensure long-lasting retention, helping candidates succeed.

Berkeley’s methodologies equip participants with the essential knowledge and tools for both exams and future success.

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Lectures

Our lecture plan integrates structured learning with interactive teaching methods, promoting engagement and collaboration. This approach ensures a comprehensive understanding of concepts, fostering critical thinking and practical application in real-world scenarios.

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Practice Session

Practice sessions offer hands-on experience through guided exercises, enhancing skills and reinforcing knowledge. This practical approach ensures mastery of concepts, promoting.

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Mock Examination

Mock examinations simulate real test conditions, providing valuable practice and assessment. This helps identify strengths and weaknesses, ensuring thorough preparation and boosting confidence for actual exams.

berkeley's performance standards

Evaluates and ensure the quality of the training program and all its deliverables.  This is measured through the following indicators:
‣ Instructors' experience and style in presenting and explaining topics.
‣ Variety and balance of teaching methods (such as discussions, case studies, mock exams and videos) used in the course to ensure retention and to match the learning objectives.
‣ Level of interactivity.
‣ Feedback from program participants
‣ Full compliance with Institute standards and guidelines for preparation and study requirements and methodology.
‣ Progress reports from the training program provider.

What are the Exam Information?

Exam Format & Duration

Component 1

Foundation Portfolio
50 marks
Candidates produce a media product that
includes digital evidence of the process of their
work and a creative critical reflection. Candidates
work either individually or as part of a group to
complete this coursework.
Internally assessed and externally moderated
50% of the AS Level
25% of the A Level

Component 2 

Media texts and contexts 2 hours
50 marks
Section A: Media texts (25 marks)
Candidates answer one question based on an
unseen moving image extract.
Section B: Media contexts (25 marks)
Candidates answer one question from a choice
of two questions.
Externally assessed
50% of the AS Level
25% of the A Leve

Component 3

Advanced Portfolio
50 marks
Candidates produce a campaign of media
products, digital evidence of the process of their
work and reflect upon their finished products, in
the form of an evaluative essay of around 1000
words. Candidates work either individually or as
part of a group to complete this coursework.
Internally assessed and externally moderated
25% of the A Leve

Component 4

Critical Perspectives 2 hours
60 marks
Section A: Media debates (30 marks)
Candidates answer two from a choice of three
questions.
Section B: Media ecology (30 marks)
Candidates answer one question.
Externally assessed
25% of the A Level

Success Stories

“As a strong advocate for education and human development, I commend Berkeley for its exceptional commitment to empowering future leaders. The institution stands as a symbol of excellence, innovation, and opportunity. Students who walk its halls are nurtured with knowledge, values, and vision—qualities that contribute to building a stronger and more prosperous future for our nation.”- H.H. Shaikh Khalifa Al Hamid

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Alumni Benefits

‣ Exclusive Networking Events: Access invitations to industry-leading events and thought-leadership gatherings featuring renowned speakers.


‣ Monthly Updates: Stay informed with a newsletter highlighting the latest research, events, and activities from the school.


‣ LinkedIn Community Access: Join the Executive Education LinkedIn group for networking and professional development opportunities.


‣ Educational Discounts: Enjoy a 20% discount on open-enrollment programs and access to workshops focused on emerging trends.


‣ Global Alumni Network: Connect with a diverse alumni community through the Berkeley School’s online network and engage in country and interest groups.

FAQ: Media Studies

contact us for more information or to apply for admission. Seats fill up quickly, so we encourage early registration!

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