Overview

Offered By

Berkeley School of Business, Arts & Sciences

Course Structure

The Level 5 Extended Diploma in IT – E-commerce is designed to develop advanced technical and business competencies required to build, manage, and optimize digital commerce platforms. The program integrates web technologies, digital marketing, data management, and e-commerce strategy, enabling learners to operate effectively in modern online business environments.

Module 1: E-commerce Fundamentals

Provides foundational knowledge of e-commerce models, technologies, and digital business environments.

Types of E-commerce Models (B2B, B2C, C2C)

E-commerce Business Structures

Digital Marketplaces

Legal and Ethical Considerations

Trends in E-commerce

Module 2: Web Development for E-commerce

Focuses on building and managing e-commerce websites and platforms.

Website Architecture and Design

Front-End Development Basics (HTML, CSS, JS)

Content Management Systems (CMS)

E-commerce Platforms (Shopify, WooCommerce)

User Experience (UX) Design

Module 3: Database Management Systems

Covers storage, management, and retrieval of e-commerce data.

Database Design Principles

SQL and Data Queries

Customer Data Management

Data Security and Privacy

Data Analytics Basics

Module 4: Digital Marketing

Explores digital marketing techniques to drive traffic and sales.

Search Engine Optimization (SEO)

Pay-Per-Click Advertising (PPC)

Social Media Marketing

Email Marketing Campaigns

Conversion Rate Optimization

Part 5: Payment Systems and Security

Focuses on payment processing systems and cybersecurity in e-commerce.

Payment Gateways and Methods

Encryption and Secure Transactions

Fraud Prevention Techniques

Data Protection Regulations

Cybersecurity Best Practices

Part 6: Supply Chain and Logistics

Examines order fulfillment, inventory, and logistics management.

Inventory Management Systems

Order Processing Workflow

Warehousing and Distribution

Shipping and Delivery Models

Returns and Reverse Logistics

Part 7: Business Strategy for E-commerce

Develops strategic planning and growth models for online businesses.

Business Model Development

Competitive Analysis

Pricing Strategies

Customer Retention Strategies

Scaling E-commerce Businesses

Part 8: Mobile Commerce (M-commerce)

Focuses on mobile platforms and applications in e-commerce.

Mobile Commerce Trends

Mobile App Development Basics

Mobile Payment Systems

UX/UI for Mobile Platforms

Mobile Marketing Strategies

Part 9: Analytics and Performance Management

Covers performance tracking and data-driven decision-making.

Web Analytics Tools (Google Analytics)

Key Performance Indicators (KPIs)

Customer Behavior Analysis

Sales Performance Metrics

Data-Driven Decision Making

Part 10: Research Project

Enables learners to apply knowledge through a practical e-commerce project.

Research Planning and Design

Data Collection and Analysis

Project Development

Report Writing

Presentation of Findings

Learning methodology

Lectures

Our lecture plan integrates structured learning with interactive teaching methods, promoting engagement and collaboration. This approach ensures a comprehensive understanding of concepts, fostering critical thinking and practical application in real-world scenarios

Practice session

Practice sessions offer hands-on experience through guided exercises, enhancing skills and reinforcing knowledge. This practical approach ensures mastery of concepts, promoting confidence and competence in real-world applications

Mock examination

Mock examinations simulate real test conditions, providing valuable practice and assessment. This helps identify strengths and weaknesses, ensuring thorough preparation and boosting confidence for actual exams

berkeley's performance standards

Evaluates and ensure the quality of the training program and all its deliverables. This is measured through the following indicators:
‣ Instructors' experience and style in presenting and explaining topics.
‣ Variety and balance of teaching methods (such as discussions, case studies, mock exams and videos) used in the course to ensure retention and to match the learning objectives.
‣ Level of interactivity.
‣ Feedback from program participants
‣ Full compliance with Institute standards and guidelines for preparation and study requirements and methodology.
‣ Progress reports from the training program provider.

Success Stories

Success Stories Link

Exclusive Networking Events: Access invitations to industry-leading events and thought-leadership gatherings featuring renowned speakers.

Monthly Updates: Stay informed with a newsletter highlighting the latest research, events, and activities from the school.

LinkedIn Community Access: Join the Executive Education LinkedIn group for networking and professional development opportunities.

Educational Discounts: Enjoy a 20% discount on open-enrollment programs and access to workshops focused on emerging trends.

Global Alumni Network: Connect with a diverse alumni community through the Berkeley School’s online network and engage in country and interest groups.

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