Overview

Offered By

Berkeley School of Business, Arts & Sciences

Course Structure

The Level 5 Extended Diploma in Hospitality and Tourism Management develops advanced knowledge of service operations, tourism systems, customer experience, and strategic management within the global hospitality industry. The program emphasizes operational efficiency, service quality, and business sustainability, preparing learners for supervisory and managerial roles in hospitality and tourism sectors.

Part 1: Hospitality and Tourism Industry

Provides an overview of the hospitality and tourism sectors and their global significance.

Structure of the Hospitality Industry

Tourism Systems and Components

Types of Tourism and Hospitality Services

Industry Trends and Developments

Stakeholders in Tourism

Part 2: Customer Service Management

Focuses on delivering high-quality customer service and enhancing guest satisfaction.

Customer Service Principles

Managing Customer Expectations

Service Quality Standards

Handling Complaints and Feedback

Customer Relationship Management

Part 3: Operations Management

Covers operational processes within hospitality and tourism organizations.

Front Office Operations

Housekeeping Management

Food and Beverage Operations

Service Delivery Processes

Health and Safety Standards

Part 4: Marketing in Hospitality and Tourism

Explores marketing techniques tailored to hospitality and tourism businesses.

Marketing Concepts in Hospitality

Market Segmentation and Targeting

Branding and Positioning

Digital Marketing and Social Media

Promotional Strategies

Part 5: Financial Management in Hospitality

Develops financial management skills specific to hospitality operations.

Budgeting and Forecasting

Revenue Management

Cost Control Techniques

Financial Performance Analysis

Pricing Strategies

Part 6: Human Resource Management

Focuses on workforce management in service-oriented environments.

Recruitment and Selection

Staff Training and Development

Employee Motivation

Performance Management

Employment Law in Hospitality

Part 7: Tourism Planning and Development

Examines planning and sustainable development of tourism destinations.

Tourism Planning Principles

Sustainable Tourism Development

Environmental Impact Management

Cultural and Heritage Tourism

Destination Management

Part 8: Event Management

Introduces event planning and management within the hospitality sector.

Types of Events

Event Planning Process

Budgeting for Events

Risk Management in Events

Event Evaluation

Part 9: Strategic Management in Hospitality

Focuses on long-term strategy and competitive positioning in hospitality businesses.

Strategic Analysis Tools (SWOT, PESTLE)

Competitive Strategies

Business Growth Strategies

Change Management

Performance Evaluation

Part 10: Research Project

Enables learners to conduct independent research on hospitality or tourism topics.

Research Design and Methodology

Data Collection Techniques

Data Analysis and Interpretation

Report Writing

Presentation of Findings

Learning methodology

Lectures

Our lecture plan integrates structured learning with interactive teaching methods, promoting engagement and collaboration. This approach ensures a comprehensive understanding of concepts, fostering critical thinking and practical application in real-world scenarios

Practice session

Practice sessions offer hands-on experience through guided exercises, enhancing skills and reinforcing knowledge. This practical approach ensures mastery of concepts, promoting confidence and competence in real-world applications

Mock examination

Mock examinations simulate real test conditions, providing valuable practice and assessment. This helps identify strengths and weaknesses, ensuring thorough preparation and boosting confidence for actual exams

berkeley's performance standards

Evaluates and ensure the quality of the training program and all its deliverables. This is measured through the following indicators:
‣ Instructors' experience and style in presenting and explaining topics.
‣ Variety and balance of teaching methods (such as discussions, case studies, mock exams and videos) used in the course to ensure retention and to match the learning objectives.
‣ Level of interactivity.
‣ Feedback from program participants
‣ Full compliance with Institute standards and guidelines for preparation and study requirements and methodology.
‣ Progress reports from the training program provider.

Success Stories

Success Stories Link

Exclusive Networking Events: Access invitations to industry-leading events and thought-leadership gatherings featuring renowned speakers.

Monthly Updates: Stay informed with a newsletter highlighting the latest research, events, and activities from the school.

LinkedIn Community Access: Join the Executive Education LinkedIn group for networking and professional development opportunities.

Educational Discounts: Enjoy a 20% discount on open-enrollment programs and access to workshops focused on emerging trends.

Global Alumni Network: Connect with a diverse alumni community through the Berkeley School’s online network and engage in country and interest groups.

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Program Credits: Full MBA with Diploma Level 7 is 180 Credits

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